noun. A COASTAL WADING BIRD WITH A STRONG ORANGE-RED BILL, FEEDING CHIEFLY ON SHELLFISH.
noun. A COASTAL WADING BIRD WITH A STRONG ORANGE-RED BILL, FEEDING CHIEFLY ON SHELLFISH.
view the site.
PROJECT
Redbill is a private shellfish shucking company on Martha's Vineyard. The name and identity are inspired by an oystercatcher, with a strong coastal character. The hand-drawn mark pairs an oyster's brininess with the distinct bird to reflect authenticity & craftsmanship. The bold serif wordmark grounds Redbill in confidence. The accompanying squared sans brings a rustic modernity to the identity. The web-design distinguishes itself with the looping oystercatcher, while remaining incredibly simple. One page and simple navigation keeps the focus on the story and presents necessary details. The overall design bridges a modern presence with Redbill's raw coastal personality.
DATE
2025
SERVICES
BRAND IDENTITY
WEB DESIGN
PREVIOUSNEXT
©2025
Reach out,