During a design internship at Colossus Design in Boston, I had the chance to observe how an agency approaches client work from initial brief through final execution. I followed real projects in motion and saw how discovery, research, and strategy shape creative direction. Colossus brings an advertising mindset to design; grounding visual decisions in brand meaning and audience insight, which reshaped how I think about identity work. I applied this process by contributing to an early concept development for The Big E, a major new client. My assignment was to create a conceptual rebrand for the iconic New England fair, developing a comprehensive brand identity system and design guideline. Working through rounds of feedback and iteration, I experienced how ideas evolve inside an agency and how strategy and storytelling connect to visual expression. The experience gave me practical insight into professional workflow, collaboration, and building brand systems with intention. View the pdf above for the comprehensive branding walkthrough.

2025

BRAND IDENTITY